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REAL
FRANCHISEE CONCERNS
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The
business in which you operate is now severely overpopulated and the
support you are getting from your franchisor is (1) not enabling
anyone to pull away from the mob, or (2) nothing more than is being
offered at a fraction of the cost by one or more major trade
associations serving your business and to which the independents
belong and reap the same benefits from. If your franchisor cannot
refresh, and is essentially over the hill, are you tired of paying
him as thought he were still the hottest ticket on the block. If
what is keeping you in line is not the value of the relationship
with your franchisor, but fear of enforcement of covenants not to
compete, we’re your huckleberry.
- If
what you believed were favorable renewal rights are being eroded by
"clever" and selfish draftsmanship by your franchisor and
their lawyers, we can help you protect your future. If your renewal and
other long term financial interests can simply be taken away
unilaterally, you really have nothing to sell if you needed to sell the
business. We can show you
how a strong association can act to remedy this terrible situation.
- Instead
of diversifying, your franchisor is buying a competing system and will
merge it in functionally or even as extreme as giving them your
"exclusive" name to use in their business. What you thought
you were buying the exclusive and valuable rights to is now to become a
commodity, and your royalties and buying power will now be supporting
your competition.
- If you are in an advertising co-op or other advertising program
in which the money you pay is used primarily to advertise the sale of
franchises instead of advertising that might help your business; or, if
you are into advertising co-op relationships in which some franchisees
are not paying (getting a free ride), and the "good guys" are
having to foot the bill…an effective association can correct this
injustice.
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If there are "affinity group" opportunities that could
get you and the other franchisees in your system better deals for less
money, but it just isn't happening. a franchisee association managed by
competent resources can provide those benefits for you.
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If you are locked into ineffective "old" technology and
wish that you could all have access to the latest and the most effective
management information systems, but your franchisor won't spend the
money to replace his own obsolete management technology, or is just
unable to accomplish that, your well run franchisee association can
handle this problem effectively.
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If you are being shoved aside at your system's annual meeting
with no opportunity to have an effective franchisee interest session at
the time and place when and where you are all already present and it
would be most convenient and most effective, this can be corrected.
Is this the case because your franchisor is paranoid about your
ever coming together and being an empowered group whose positions will
received serious consideration and demand a cooperative response? Your
properly managed franchisee association will get you out of the hotel
basement and into the sunlight.
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If your vendors are interested in supporting your programs but
being prevented from doing so because your franchisor is hogging the
entire spectrum of vendor engagement and taking all that support for
themselves, a well managed association can create change.
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